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An unusual spike in either of those graphs is reason enough to look into the links you suddenly acquired. SEO SpyGlass, for example, gives you progress graphs for both the number of links in your profile, and the number of referring domains. To do that, you need to regularly monitor link profile growth. How to stay safe: Preventing a negative SEO attack isn’t something in your power, but spotting the attempt early enough to reverse the damage is possible. This story has a happy ending though: the webmaster disavowed the spammy domains, and eventually, WP Bacon recovered most of its rankings. Over a short period of time, the site acquired thousands of links with the anchor text “porn movie.” Throughout 10 days, WP Bacon fell 50+ spots in Google for the majority of keywords it ranked for. These exact-match anchors may be completely unrelated to the site under attack or they might include a niche keyword to make the site’s link profile look like the owner is manipulating it.Ī while ago, this happened to WP Bacon, a WordPress podcast site. Typically, most of these links use the same anchor text. That’s why negative SEO attacks usually involve building links from a group of interconnected sites, or link farms. One or two spammy links likely won’t hurt a site’s rankings. Here are the most common shapes negative off-page SEO can take. This kind of negative SEO targets the site without internally interfering with it. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. Negative SEO isn’t the most likely explanation for a sudden ranking drop. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content) but in some cases, they may also involve hacking the site and modifying its content. Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. The threat of negative SEO is remote but daunting.
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